The Overview

Apple announced a new iPad Air with a faster M1 processor and 5G support, as well as iPhone 13 colours and Apple’s M1 Ultra processor. The new iPhone SE starts at $429, making it slightly more expensive than its predecessor. The products arrived alongside iOS 15.4, Apple’s latest iPhone operating system update. Apple’s new M1 Max chip allows it to do more with less power than two separate chips. The chip debuts in the new Mac Studio, a computer that looks like a double-height Mac Mini. Apple has positioned its performance as equal to or better than the Mac Pro. You can order it today and it ships starting March 18 for $1,999 to start or $3,999 with the Ultra version.

iPads and iPhones

Apple announced a new iPad Air, iPhone SE and iPhone 13 and 13 Pro on Thursday. The all-new iPad Air is the first upgrade to the Air line-up since 2020 with a powerful M1 chip, 5G connectivity and a 12-megapixel camera on the front. All this in a similar design to the fourth-gen iPad Air. Prices for the iPad will start at $599. Pre-orders start Friday and the devices ships on March 18.

The iPhone SE will use the A15 Bionic and the same chip s the iPhone 12 as well as 5G. The iPhone 13 and iPhone 13 Pro will be available in a new variant of green. Apple TV Plus will add new shows and movies, including MLB Friday Night Baseball with two live games. Pre-orders start Friday and the devices ships on March 18.

Mac Studio with M1 Ultra processor

Apple’s new M1 Max chip allows it to do more with less power than two separate chips. The chip debuts in the new Mac Studio, a computer that looks like a double-height Mac Mini. Apple has positioned its performance as equal to or better than the Mac Pro. Apple has positioned its performance as equal to or better than the Mac Pro, and it sounds like a great option for most creators. It’ll cost you $1,999 to start or $3,999 for the version with Apple’s new M1 Ultra chip. You can order it today and it ships starting March 18.

Apple Studio Display

Apple also hinted that there’s a Mac Pro upgrade coming, “but that’s for another day”. The 27-inch 5K Retina display has the same iPad-like profile as the 24-inch iMac. It incorporates an A13 Bionic chip, the same one as in the entry-level iPad. Base price is $1,599 and you can order it now, available starting March 18. The M1 Ultra chip is the company’s latest high-speed processor.

Apple also introduced a new desktop computer, designed to work with the new Studio Display monitor. Prices start at $1,599), with an optional $400 stand that lets you adjust height. There’s a 12-megapixel wide-angle camera built into the display, and it’s powered by Apple’s A13 Bionic chip. Connectivity consists of one Thunderbolt 3 (USB-C) port, to connect your Mac, and three USB-C ports. The screen can also be used for video-calling with Centre Stage, Apple’s video-call tech that follows you around the room, and “Hey, Siri” commands.

Apple has launched its first Apple-branded monitor, the Studio Display XDR, which starts at $3,999 and will be available for pre-order starting March 18. With a peak brightness of 1,600 nits and zone-based local dimming, it’s a powerhouse for HDR, video editing and pro-level colour. The main appeal will likely be to Mac Studio buyers who want a high-quality display for their desktops but don’t need one already.