For gamers and producers, NVIDIA® GeForce RTX® 40 Series GPUs are incredibly fast. They run on the incredibly effective NVIDIA Ada Lovelace architecture, which makes a significant improvement in performance and AI-powered visuals. Experience ray tracing for lifelike virtual worlds and the lowest latency for ultra-high FPS gaming. Learn ground-breaking new techniques for creation and workflow acceleration.

The lowest latency and best responsiveness are provided by NVIDIA Reflex and GeForce RTX 40 Series GPUs for the maximum competitive advantage. Reflex, which was created to measure and optimize system latency, gives gamers the best aim precision, target acquisition, and reaction times.